Job Description

Job Description

Job Description

Shaka Wear is a premium streetwear brand built on authenticity, quality, and cultural impact. Known for our heavyweight basics and iconic street silhouettes, we’ve grown from local staple to global name — driven by a loyal community and a powerful online presence.

We’re looking for a  Digital Marketing Manager (In-Person) who can take our online visibility and paid performance to the next level — combining  creative storytelling, data intelligence, and digital strategy to fuel Shaka Wear’s next chapter of growth.

Role Overview

As the  Digital Marketing Manager , you’ll own and optimize the full digital funnel — from SEO and paid media to analytics and conversion. You’ll work closely with creative, e-commerce, and operations teams to grow Shaka Wear’s audience, drive qualified traffic, and maximize ROI across every digital channel.

You’ll bring both an analytical mindset and a streetwear-savvy creative perspective — someone who gets the culture  and the data.

Key Responsibilities

1. SEO & Content Visibility

• Develop and execute a long-term SEO strategy to grow organic traffic and brand search authority.
• Optimize product pages, category pages, and editorial content for search intent and conversions.
• Collaborate with the creative and web teams to ensure strong on-page SEO and mobile performance.
• Use tools like Ahrefs, SEMrush, and GA4 to track rankings, trends, and growth opportunities.

2. Paid Media Management

• Lead and manage digital ad campaigns across Google Ads, Meta, TikTok, and YouTube.
• Build performance-driven ad strategies for awareness, retargeting, and conversion.
• Continuously test creatives, copy, and landing pages to improve CPA and ROAS.
• Manage ad budgets, pacing, and monthly reporting with clear insights and takeaways.

3. Data, Analytics & Optimization

• Oversee marketing data pipelines using GA4, Tag Manager, Meta Pixel, and Shopify analytics.
• Build and maintain performance dashboards to monitor traffic, sales, and customer behavior.
• Identify drop-off points and optimize the customer journey from ad click to checkout.
• Use data to influence creative and merchandising decisions.

4. Growth & Experimentation

• Launch and measure cross-channel growth initiatives (SEO + paid + email + influencer).
• Test new channels and tactics (e.g., Reddit Ads, Snapchat, affiliate marketing).
• Partner with design and creative teams to align campaigns with brand voice and culture.
• Stay ahead of digital trends in streetwear, music, and youth culture.

Qualifications

Required:

• 4–6 years of digital marketing experience, ideally in  e-commerce or  apparel .
• Proven success managing  SEO and paid campaigns (Google, Meta, TikTok).
• Strong command of  analytics platforms (GA4, Tag Manager, Looker Studio).
• Data-driven decision-maker with experience improving CPA, ROAS, and conversion rates.
• Passion for  streetwear, music, or cultural marketing — understands Shaka Wear’s audience.

Preferred:

• Experience with  Shopify Plus ,  Attentive , and  influencer marketing programs .
• Familiarity with  email automation ,  CRO tools , and  affiliate platforms .
• Ability to collaborate with creatives and understand brand storytelling.

KPIs / Success Metrics

• Organic traffic growth (MoM / YoY)
• Paid media ROI and cost per acquisition (CPA)
• Keyword rankings and branded search volume
• Conversion rate and AOV improvements
• Ad creative performance (CTR, engagement rate)

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