Job Description

The Graphic Designer will bring Ascend's portfolio of brands to life through thoughtful, high-impact design across packaging, retail environments, and digital activations. This role is responsible for translating brand strategy into cohesive visual expressions including packaging, in-store signage, menu boards, and digital displays that engage customers and reinforce brand identity. The Designer will collaborate closely with Brand, Marketing, Retail Operations, and Product teams to ensure all creative work is visually compelling, consistent with brand guidelines, compliant with industry regulations, and market ready. This position reports to the Senior Graphic Designer.

Portfolio showcasing relevant work required with application.

Location: Remote

Travel: Some travel to retail locations or vendor/print partners may be required.

Key Responsibilities

• Develop and execute design assets for new brand and product launches (including identity, logo, illustration, packaging, brand guidelines)
• Produce retail-touchpoint design: in-store assets, point-of-sale displays, fixtures and retail collateral
• Work with marketing to design digital and print assets: social media graphics, email templates, web assets, and event collateral
• Ensure designs meet regulatory/compliance requirements specific to cannabis (labeling, packaging, retail signage)
• Maintain and evolve the brand identity system: ensure consistency across all touchpoints, develop toolkits/templates for use across states/locations
• Own its own workstream by working directly with XF partners to ensure a timely development and deployment of all needed assets.
• Collaborate with cross-functional teams (product development, retail operations, marketing, external agencies) to align design work with business objectives
• Stay up to date on cannabis industry design and retail trends (packaging innovations, retail experience, brand activation)
• Provide and incorporate feedback into design iterations; manage multiple projects and shifting priorities
• Prepare final production files and ensure all assets are optimized for print and digital delivery, maintaining accuracy in color, typography, and format
• Contribute to creative concepting and brainstorming sessions for campaigns, product launches, and retail experiences to bring fresh, on-brand ideas to life

Qualifications & Skills

• Bachelor's degree (or equivalent) in Graphic Design, Visual Communications, Illustration, or related field.
• 3+ years of hands-on design experience, ideally in the cannabis industry or a comparable regulated/brand-intensive consumer business
• Strong portfolio of work demonstrating brand identity development, packaging design, retail collateral, illustration, and digital/print design
• Expert-level skills in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and strong working knowledge of preparing print and packaging files
• Experience designing across print, packaging, retail display, and digital formats (web, social, email)
• Understanding of production workflows, vendor management, and delivering print/digital assets to spec
• Ability to work in a fast-paced, regulatory-sensitive environment; excellent attention to detail and ability to manage multiple deadlines
• Strong collaboration, communication, and project management skills
• Maintains up-to-date knowledge of cannabis industry design standards, packaging compliance, and marketing regulations, applying state-specific requirements as needed
• Demonstrated ability to translate strategic brand direction into cohesive, market-ready creative assets

Preferred Qualifications

• Direct experience in the cannabis industry (brand design, packaging, retail activations) Illustration skills (hand-drawn or digital) and a strong illustration portfolio
• Experience in retail design or brand development for multiple states or retail locations
• Knowledge of regulatory requirements for cannabis packaging/labeling and retail signage
• Motion graphics/video editing skills (After Effects, Premiere) are a bonus
• Experience with web/UX design, WordPress/Squarespace, or other CMS
• Familiarity with merchandising/display design and retail store environment design

Success Metrics

• On-time delivery of brand launch design projects
• Quality and consistency of brand identity across touchpoints
• Reduction in production errors or revisions in packaging/print files
• Successful launch of in-store collateral across multiple states within timeline and budget
• Cross-functional satisfaction (feedback from brand/marketing/retail teams)
• Growth and maintenance of asset library and design toolkits

Why Join Us

• Build brands in the fast-moving, evolving cannabis category where design makes a real difference
• Work across product and retail - from packaging to in-store experience to brand identity
• Be part of a multi-state operation with high growth potential
• Opportunity for career advancement alongside brand evolution
• Collaborate with passionate, cross-functional teams shaping the next generation of cannabis retail and brand experiences

Work Environment

This position primarily performs duties in a remote office setting when not onsite in a dispensary or manufacturing facility environment.

Physical Requirements

While performing the duties of this job, this position is regularly required to sit and regularly use hand(s) to handle, grasp, feel, and or touch. This position is occasionally required to stand, walk and reach with hands and arms. This position is required to speak and listen regularly.

Company Overview

Ascend Wellness Holdings ("AWH") is a vertically integrated cannabis cultivator, processor and provisioning center operator with assets in Illinois, Maryland, Massachusetts, Michigan, New Jersey, Ohio and Pennsylvania. We seek to foster a robust and inclusive cannabis industry through a premium, unmatched customer-focused retail experience. We are looking to build a world-class team that will help carry out our mission of helping to shape the future of cannabis as a leading healthcare solution. We are committed to improving the quality of our patient's lives by offering unrivaled quality, consistency and meticulously curated products that satisfy our customers unique, individual needs. When it comes to customer service experience, our dispensaries will set a new standard of excellence, emphasizing health and wellness by a highly knowledgeable team. A team that is committed to our values, our people, and our communities; we are looking for people who are inspired by our vision and stay dedicated to our mission as we continuously expand.

EEO Statement

Ascend Wellness Holdings, INC., ("AWH") and its subsidiaries is an equal opportunity employer and celebrate the population of differences and does not discriminate in its hiring / hiring practices, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.

Nothing in this job specification restricts management's right to assign or reassign duties and responsibilities to this job at any time. Critical features of this job are described under various headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. The above statements are strictly intended to describe the general nature and level of the work being performed. They are not intended to be construed as a complete list of all responsibilities, duties, and skills required of employees in this position.

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities.

To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an "at will" relationship.

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