Job Description

Senior Manager Social Media & Content Strategy

Imagine a place where who you are, where you're from or the circumstances that surround you don't determine your access to experiences or opportunities. Now imagine a mission, created to enable all young people, especially those who need us most, to reach their full potential as productive, caring, responsible citizens. The Boys & Girls Clubs are making that vision a reality in your community and communities around the world.

At Boys & Girls Clubs of America, we're more than an organization; we're a community dedicated to transforming lives. Our mission is to empower young people, especially those who need us most, to reach their full potential as productive, caring, and responsible citizens. Our HR Mission is to support the success of our employees and strengthen BGCA, while our HR Vision is to attract, develop, recognize, and retain talent, fostering a people-first culture that empowers growth, diversity, inclusion, and engagement.

LOCATION: This position is onsite, office-based in Atlanta, GA (hybrid model - 3 days remote / 2 days in office- Tuesday & Wednesday)

The Role

We are seeking a Senior Manager, Social Media & Content Strategy to lead the development and execution of a dynamic social media presence that fuels engagement, advances our mission, and connects with key audiences. This role will oversee the Social Media Manager and work collaboratively across the digital, marketing, and partnership teams to ensure a cohesive, compelling content strategy across all Consumer Marketing channels.

The ideal candidate brings a strong mix of creativity and strategic thinking, with deep expertise in social media, digital storytelling, and performance optimization. This individual will be responsible not only for leading our social media strategy, but also for ensuring that messaging is aligned across email, web, ads, and morecreating a seamless and unified brand experience

Responsibilities

DUTIES AND RESPONSIBILITIES

Social Media Strategy

• Lead the development of a comprehensive social media content strategy aligned with brand, marketing, and organizational goals.
• Oversee the creation of engaging, shareable, and high-impact content across major platforms (Instagram, LinkedIn, Facebook, X, etc.).
• Ensure content reflects key priorities, initiatives, and partnerships, working closely with internal stakeholders to source and shape stories.
• Identify and integrate emerging social trends, content formats, and platform best practices to maximize reach and engagement.
• Support the development of basic content assets including short-form video, visuals, and design for social channels.
• Collaborate with the Social Media Manager to create and optimize short-form video content (e.g., Reels, Stories) to enhance engagement and relevance.

Content Strategy Development across Consumer Marketing

• Develop and implement an integrated content strategy across channels (email, website, paid media, etc.) to ensure cohesive messaging and storytelling.
• Partner with digital teams to craft audience-centric content that drives higher open rates, click-throughs, and conversions.
• Collaborate with web teams to maintain website content that is engaging, informative, and optimized for SEO and user experience.
• Work closely with agency and paid media teams to develop compelling ad copy and creative assets that elevate campaign performance and brand awareness.

Collaboration & Cross-Team Integration

• Collaborate with digital marketing, communications, partnerships, and fundraising teams to align and amplify messaging across campaigns.
• Partner with fundraising teams to develop mission-aligned social content that inspires giving and sustains donor engagement.
• Coordinate with influencers, partners, and agencies as needed to support broader content and campaign strategies.
• Ensure content is visually and tonally consistent across all platforms while being adaptable for different audience segments and goals.

Performance Optimization

• Leverage data-driven insights to evaluate content performance and inform future strategy and creative development.
• Work with leadership and analytics teams to set and track KPIs (e.g., engagement rates, impressions, follower growth, conversions) to measure success and guide decision-making.
• Stay current on platform algorithm changes, audience behavior trends, and digital content innovations to keep strategy fresh and effective.

Qualifications

EDUCATION AND EXPERIENCE

• Bachelor's degree required
• 7-10 years of experience in social media strategy, content marketing, or digital communications, preferably in a non-profit or mission-driven organization.
• Minimum 1 year experience with people management
• Proven experience managing social media teams, developing high-impact content, and growing engagement across platforms.
• Strong knowledge of organic and paid social media strategies.
• Experience using analytics tools (Google Analytics, Sprout Social, Meta Business Suite, etc.) to measure content effectiveness.
• Experience with collaborative content creation across departments and external partners.
• Experience working with influencers, content creators, and partner organizations is a plus.

SKILLS

• Deep understanding of social media platforms and their algorithms.
• Excellent communication and writing skills
• Creative thinking and ability to generate engaging content ideas
• Basic content creation skills, including:
• Capturing and editing short-form video content for social platforms.
• Using simple graphic design tools (e.g., Canva, Adobe Express) to create visually appealing assets.
• Developing eye-catching social media creative, such as GIFs, quote graphics, and infographics.
• Strong analytical skills to interpret data and make informed decisions
• Project management skills to manage multiple initiatives simultaneously
• Leadership experience to guide and motivate a team
• Awareness of current digital trends and best practices
• Self-starter, takes initiative, with the ability to juggle multiple priorities
• Adheres to time-lines and provides solutions in a timely manner
• Experience in non-profit a plus

ENVIRONMENTAL & WORKING CONDITIONS

Normal Internal Environmental and Working Conditions

• Normal internal office environment. Travel is estimated at 10% (can be up to 1-2 days or more in a month, including weekends, depending upon scheduling requirements). The individual selected for this position must possess and maintain a valid driver's license and be able to navigate areas of the country or abroad by using a map or other direction methods. Ability to travel by car, airplane, or other modes of transportation required.

Physical and Mental Requirements

• Ability to carry out detailed and complex instructions; ability to interact with coworkers and public by telephone and in person as a member of a team to provide services to customers, both external and internal; ability to perform a variety of duties and to prioritize tasks to meet organizational needs. Ability to clearly and concisely exchange ideas, facts and/or technical information and guidance in person, by telephone, email, fax or correspondence. Physical requirements include: sight, hearing, sitting for four + hours a day, standing for one to two + hours a day, stooping; skills essential for successful communications include speaking, writing and reading comprehension.

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