Job Description

Overview

Deerfield - an exceptional community for older adults located on 125 acres near the Blue Ridge Parkway in South Asheville - is adding the new role of Marketing Assistant to our team. The Marketing Assistant provides professional-level support and exceptional customer service in the development and execution of Deerfields marketing and brand strategy. This role works closely with the marketing team to ensure that initiatives enhance the future resident experience, strengthen brand loyalty, and contribute to reservations revenue. The Marketing Assistant exercises discretion and independent judgment in coordinating projects, developing content, and managing marketing systems to support organizational goals.

Key Responsibilities

• Serve as the face of the marketing office, extending warm and professional hospitality in welcoming staff, residents, and future residents to the marketing office
• Serve as the point of contact for marketing communications and inquiries
• Screen initial inquirers, provide them with preliminary information about Deerfield, and direct inquiries to team members for follow-up
• Keep master marketing department calendar of events, closings, tours, and other meetings
• Collaborate with the marketing team to design and implement an annual calendar of events that enhances future resident experiences
• Manage and update content on future resident platforms, ensuring accuracy, consistency, and effectiveness
• Recommend process improvements to strengthen the future resident journey
• Manage data within the future resident database to provide insights that inform marketing strategies
• Manage future resident waitlist files and records
• Process payments, track and record payments, maintain current file of invoices and payments
• Support leadership in identifying opportunities that contribute to reservations growth
• Assist in the creation of high-quality content that reflects Deerfields mission and vision across print and digital channels
• Coordinate production and distribution of newsletters, e-blasts, collateral, annual reports, and other marketing publications
• Organize, inventory and maintain marketing supplies and materials
• Serve as primary administrative contact for the Director of Marketing and provide administrative support to marketing team members as needed
• Additional duties as assigned

Qualifications

• Associates degree; 4-year degree preferred
• 3-5 years of professional administration experience; nonprofit or senior living experience a plus
• Strong writing, proofing, and verbal communication skills
• Proficiency in Microsoft Office Suite, CMS, CRM systems, general office equipment
• Ability to manage multiple projects with attention to detail and accuracy
• Demonstrated ability to exercise discretion, judgment, and initiative in a professional setting

Core Competencies

• Independent problem-solving and decision-making skills
• High level of organization and project management ability
• Strong interpersonal skills with warmth and professionalism
• Cultural sensitivity, discretion, and ability to handle confidential information
• Commitment to mission-driven work and respect for the dignity of senior adults
• Ability to adapt in a dynamic, team-oriented environment

Physical Requirements

• Work is primarily sedentary
• Lift 25 lbs without assistance
• Walk up to two miles a day

Benefits

Full-time employees enjoy a full suite of benefits including PPO health insurance (no high deductible plans), dental, vision, 403(b) with employer match, an on-site Employee Clinic, generous time away, professional development, paid parental leave, adoption assistance and scholarship opportunities. In addition, our employees enjoy access to many community amenities and a workplace culture that seamlessly blends heart and mind.

Deerfield is faith-based, nonprofit, open to all, and provides a continuum of services to empower residents to live life to the fullest. We enrich the lives of those who live and work at Deerfield and commit to be a leader in the field of aging services. We provide a non-smoking campus and our employees provide either proof of COVID vaccine or provide a validated religious or medical exemption form. All new employees must successfully complete a background check and drug screen as part of our onboarding process.

Deerfield is committed to providing access, equal employment opportunity and reasonable accommodation for individuals with disabilities in all aspects of our employment, our services, programs and activities. To request reasonable accommodation or for additional information, contact us at askhr@deerfieldwnc.org.

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