Job Description

Join our team as an SEO Outreach Specialist with a primary focus on off-page SEO, where you'll be at the forefront of enhancing our online presence through Strategic Link-Building initiatives. In this dynamic role, you will take ownership of the entire off-page process, requiring a unique blend of creativity, analytical thinking, and excellent communication skills.

Based in-person at our Tampa location, Monday to Friday, 8:30 AM - 5:30 PM EST, this position presents an exciting opportunity to meet the high demand for skilled link builders in the digital marketing industry. You'll have the chance to make a significant impact on website visibility and organic growth while tackling a creative and challenging role that demands strategic thinking and problem-solving. All while embracing continuous learning and growth in the ever-evolving field of SEO.

Key Responsibilities

Develop White Hat Authoritative Link-Building Strategies:

• Conduct thorough backlink analysis on competitor sites with the ability to be able to create and present your findings to the manager and director of the SEO department.
• Identify outreach opportunities, including guest posting, resource links, broken link building, unlinked mentions, partnership building and more.
• Research and prioritize target websites based on relevance, authority, traffic potential and other relevant metrics.
• New creative outreach strategies are always encouraged, thinking beyond the usual tactics and crafting uniquely tailored, engaging and attention-grabbing campaigns.

• Build relationships with potential linking partners through effective communication and networking.
• Secure backlink placements through content partnerships, resource exchanges, and other ethical link-building techniques.

• Monitor backlink acquisition progress and measure campaign effectiveness using SEO tools (e.g., aHrefs, SEMRush, Google Search Console).
• Possess advanced proficiency in leveraging Google Analytics (GA4) to analyze referral traffic, offering crucial comprehensive ROI insights for optimizing link-building initiatives.
• Analyze backlink quality and potential impact on organic rankings.
• Report on link-building efforts to stakeholders and top executives.
• Strong desire to make date-driven recommendations to continuously improve & optimize campaigns.
• Regularly audit backlink profiles to identify and address any potential spammy or harmful links.
• Ensure backlink quality and relevance through ongoing monitoring and maintenance.

• Keep abreast of the latest link-building techniques, SEO and digital marketing best practices, and Google algorithm updates.
• Adapt strategies as needed to maintain effectiveness and compliance with search engine guidelines.

• 2-3 years of relevant SEO and off-page SEO experience.
• Excellent understanding of search engine algorithms and ranking factors.
• Strong research and analytical skills.
• Outstanding communication and interpersonal skills for effective outreach.
• Proficiency in using SEO tools for backlink analysis and tracking.
• Knowledge of content marketing and social media strategies (often complementary to link building).
• Excellent writing and editing skills for creating compelling outreach emails and content.
• Data-savvy and analytically sharp, but never afraid to think outside the-box.
• Be a goal-crushing team player who thrives in a collaborative environment.
• Ability to work independently and manage multiple projects effectively.
• Experience managing third party PR companies.

• Bachelor's degree in Marketing, Communications, or related field (preferred, but not always required).
• Passion for SEO and Digital Marketing.
• Strong work ethic and commitment to achieving results.
• Access to an onsite Gym with membership paid by EIP, featuring a Basketball court and Group Fitness classes.
• Onsite Cafeteria for convenient and delicious meals
• Dedicated Starbucks barista on staff for your daily caffeine fix
• Top performers in each department are eligible for our annual all expenses paid President’s Cabinet Trip
• Great company culture (voted Best Places to Work in Tampa Bay by Inc, Tampa Bay Business Journal, and Top Workplace for 2023 by the Tampa Bay Times)
#J-18808-Ljbffr

Job Tags

Similar Jobs