Job Description
Job Details Job Location LeadingResponse Headquarters - Tampa, FL
Position Type Full Time
Description At LeadingResponse, we help clients in financial services, healthcare, legal, and senior living connect with high-intent consumers through data-driven, omnichannel marketing. Our consumer-facing campaigns reach millions each month through direct mail, live events, digital ads, and more. Now, we're looking for a Social Media Manager - Online Activation to lead both the paid and organic social strategies that fuel this success.
The Social Media Manager - Online Activation will own and scale LeadingResponse's consumer-facing social media presence-across both paid and organic channels. You'll lead the strategy, execution, and performance optimization of campaigns across platforms like Facebook, Instagram, LinkedIn, YouTube, and others. From managing paid advertising budgets to creating engaging short-form content, this role is equal parts strategist, storyteller, and performance marketer.
You'll guide content development, manage internal and external contributors, and deliver results that align with our broader demand generation and brand awareness goals.
This position will be based in Atlanta, GA with frequent travel to Tampa, FL.
What You'll Do: - Lead the end-to-end strategy, execution, and management of both paid and organic consumer-facing social media programs.
- Plan, launch, and optimize paid social media advertising campaigns-particularly on Meta (Facebook/Instagram) and LinkedIn-to drive lead generation, conversions, and ROI.
- Own organic content development, including copywriting, video scripting, and visual storytelling designed to engage target audiences.
- Oversee the full content lifecycle-from concept and production to scheduling, publishing, and performance tracking.
- Provide creative direction and feedback for paid and organic assets to ensure brand alignment and engagement.
- Manage and mentor a team of social analysts, editors, and contractors.
- Report on performance across all campaigns, using insights to refine strategy and execution.
- Ensure paid and organic efforts are fully aligned with departmental KPIs and company-wide objectives.
- Collaborate cross-functionally with teams in Sales, Client Services, Creative, and Technology to ensure consistency and integration across the buyer journey.
- Stay current on platform changes, consumer trends, and best practices to continually evolve our approach.
- Occasionally manage campaign execution hands-on during R&D phases or key initiatives.
What We're Looking For: - 5-7 years of experience in social media marketing, with proven success managing both paid advertising campaigns and organic content.
- Strong understanding of performance metrics like CTR, CPA, CVR, and ROAS, and how to use them to optimize campaigns.
- Proven ability to create engaging short-form content, including writing, scripting, and visual asset direction.
- Experience managing Meta Ads, LinkedIn Ads, and social scheduling tools like Sprout Social, Hootsuite, or similar.
- Strong analytical skills and a data-driven mindset to inform decision-making.
- Experience managing lead generation-focused campaigns and working with CRMs or marketing automation tools.
- Excellent written and verbal communication skills.
- Bachelor's degree in Marketing, Communications, or a related field.
- Ability to work cross-functionally and manage multiple campaigns simultaneously.
- Familiarity with compliance considerations in regulated industries is a plus.
Benefits You'll Receive: - Be part of a dynamic, growth-focused company transforming consumer acquisition through innovation.
- Own and grow social strategy across both paid and organic programs.
- Collaborate with a high-performing, cross-functional marketing team.
- Enjoy a flexible work schedule and opportunities for professional growth.
- Creative, fast-paced work environment.
- Competitive base salary
- Two weeks paid vacation during the first full year
- Fitness reimbursement
- Referral bonus program
- Health/Dental/Vision/HSA/FSA coverage available 1st of the month following your hire date
- 401(k) with company match
- Paid holidays
LeadingResponse is a full-service marketing company that helps business professionals and corporate advertisers in the Financial, Elective Medical, Senior Living, and Legal sectors by developing and implementing response-focused marketing strategies and solutions. Programs include seminar marketing, appointment setting, direct marketing campaigns, digital marketing, and other hyper-local solutions. For additional information about LeadingResponse, please visit Equal Opportunity Employer, Drug free employer and workplace.
Job Tags
Full time, For contractors, Local area, Flexible hours,